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NYX Cosmetics Seeks Investor

The brand is looking for a buyer.

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By: Jamie Matusow

Editor-in-Chief

NYX Cosmetics, the mass market brand with innovative packaging and formulations, is looking for an investor, WWD reports.

Sources at the company say that its ideal investor would be a private-equity or venture capital firm.

Employees at the Los Angeles based company heard the news of a possible sale earlier this week. It has been reported that the company is exploring its options to strategize in an effort to expand globally. The brand secured European distribution last year.

NYX Cosmetics is sold at mass retailers including Target and Ulta stores.

Read more about the brand’s success and its innovative packaging in this Q&A with Cristina Bartolucci, the brand’s chief creative director.

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